:: Peoples Time Online ::
In a first, Salman Khan and Katrina Kaif will be hosting a special segment during the final match of Indian Premier League this year. The two actors will be promoting their upcoming film Bharat at the cricketing extravaganza. Apart from hosting a segment, the actors will appear in various promos during the live telecast of the final match which will be held on May 12.
But Salman Khan and Katrina Kaif will not go on the field to host the segment due to security reasons. Rather the actors will shoot the show inside a studio.
A source close to the development told an entertainment portal, “IPL is one of the biggest and most expensive cricket shows and the final gets maximum eyeballs. The producers of Bharat, Atul Agnihotri and Nikhil Namit have come up with a brilliant IPL-integration marketing scheme.
Instead of going on the field, they will be seen live at a studio, as going on the field would have become a security issue.” Instead of the usual events and promotions they are trying a different strategy. The source added, “Salman and Katrina will host a segment together in the IPL and Salman has already shot for the main ad which will be shown on Star Sports network over the weekend. One more ad featuring kids and Bharat will also be aired. Apparently, the ads were shot keeping Bharat as the theme and have a powerful message. Right now, the channel and everyone associated with it has been instructed to be tight-lipped about it till the promo is aired.”
Nikhil Namit told the portal, “Yes, Salman and Katrina will host the show live and it’s an unusual strategy implemented by team Bharat. It’s like our strategy of having the Bharat trailer attached with Avengers: Endgame, the biggest Hollywood film, to get maximum eyeballs to watch our film. It worked and now the next step is television and what can be bigger than the IPL? We don’t want to go the usual route of promoting Bharat through the usual publicity and marketing methods. Integrating IPL, which garners millions of viewers, with Bharat is an exciting way to promote the movie.”